A practical guide to email marketing compliance under CASL covering express vs. implied consent, what you can do with broker-sourced leads, and how to capture consent correctly on forms.
Most advertisers think they're being cheated by fake clicks. The real scam goes much deeper — and it's getting harder to spot every day. AI agents, data dumps and residential proxies work together to make this type of fraud much harder to catch.
S2S postbacks allow systems to send real-time conversion data directly to your tracker without relying on unreliable browser pixels. By tracking events like leads, commissions, and adjustments, affiliates can optimize based on actual revenue—not just volume.
Canadian lenders are shifting away from volume-driven lead generation toward high-intent, validated applicants from platforms like CreditMarketing.ca and Loans Canada. With better targeting, fraud prevention, and transparency, they’re seeing higher approvals, lower costs, and more scalable growth.